How does The Loyalist work??

The Loyalist is a custom spirit wear platform that enables teams and organizations to host their own online stores. Store administrators can upload an unlimited number of designs that can be printed on tee shirts, hoodies, tank tops, sweatpants, polo shirts and more. With The Loyalist, each product is "made to order," so no more worrying about inventory to manage. Orders also ship out within 48 hours of the order time, which means no more "order windows" or excessive lead-times. Customers of team stores on The Loyalist can add customizable features like their name or number, right on the product page on the site. Athletes, fans, parents and coaches now have a store that's open 24/7, 365 for all their spirit wear without any hassle. Our Account Team can also handle larger bulk orders, assist with design work and help source products not offered currently on the site, like hats and socks.

How Does Pricing Work?

For each product you upload on The Loyalist you'll be given a "base price." As a store admin, you can choose to mark-up your product to whatever retail price you choose. Each customization element (i.e. allowing customers to add their name or number to the print) will increase your base cost. Prints on the sleeve add $3.30 to the base price, while prints on the back add $5.50.

How Do I get Paid?

Each month we'll total your commissions based on product sales and send you money via PayPal. You'll be able to see your commissions in a downloadable "Royalty Report" in your admin dashboard.


What Kind of Products do you Print on?

We have developed a line of private label garment options we think you'll love, including 100% Combed Ring Spun Cotton T-Shirts, Triblend Tee Shirts, Hoodies, Polo Shirts, Sweatpants and more. We've carefully curated our product line to be simple, modern, and incredibly comfortable.

What is your printing technique?

All products are printed using an innovative "Direct To Garment" process, which is a super high tech digital print technique. We have the best machines in the business and ensure an extremely high quality print. Every shirt that leaves our printer is QC'd before being shipped to the customer. We also color-match and test-print most designs when they become permanently for sale on the site.


Can you walk me through the process of setting up a store!?

Sure! If you click on the “Create a Store” tool, the website will walk you step-by-step through the store creation process. A couple of key things to keep in mind:

  1. You will be prompted to either upload a piece of art, to serve as the logo on your garments. The acceptable file format for uploading artwork is PNG. If you require assistance with artwork, please reach out to us and we will help you create art that meets your needs.
  2. You can use the Tool Bar on the right side of the screen during the product creation stage of the store building process. There you will find all of the editing tools you are used to seeing in your everyday word processor. Try different fonts, switch up colors, and play with outlines to create the look you want for your team!

What are image requirements for uploading my artwork on TheLoyalist?

We’ve recently updated our upload process and are now able to accept ONE PNG with a transparent background at 150 DPI or greater as your upload file. We’ll use this one file for both printing and your mockups which we’ll automatically generate for you. You CANNOT upload JPG files.

The maximum printable area on the shirt is 15x17

Are there limits or charges for colors?

Nope, go wild. You can have as many colors in your design as you like without being charged extra!

What does “Allow Customization” mean during the store creation process?

By selecting the “Allow Customization” button, you allow your store's customers to add a touch of personalization to their products with their name and/or number when they make their purchase. You can select the location they will be able to customize during the “Product Creation” process. If you do not want your team to be able to add customization to their orders, simply make sure the “Allow Customization” box is not checked when you are finished creating product.

How do I make different logos on different pieces of apparel?

Going through the “Product Creation” process is the only way to introduce a logo to the store. If you have multiple logos that you would like to incorporate into the store on different products, simply complete adding a logo to the store, then go back and add another logo on a new product. Once you’ve created a product for the first time, the second time it will go even faster!

I want help setting up my store and need to talk to someone, how do I do that?

Totally understandable. You can contact us by phone call or text at (646) 385.7343 and e-mail coach@theloyalist.com if you prefer. Whichever way you choose to reach out, we’ll be in touch in less than 24 hours!

What should my "Design Title" be?

When you are building your store, you'll want to name the various products you upload. As time goes by, your store may end up with a number of different designs and product iterations, so you'll want to make it easy for your team to search for the product they want. Something simple like “2015 League Champions Tee” is enough to help customers make sure they’re getting the right product.

How can I change the store banner image?

Once you publish your store and get to the admin view of the storefront you’ll have the ability to change the store banner image. This view looks like you’re at the storefront, but since you're logged in as an admin, you’re really behind the scenes! You can drag and relocate the product arrangement as you see fit, and you can also change the store banner image. You’ll see an “Edit” button in the top right corner of the store banner. Click and follow the instructions to upload a new image or choose a different template from the options we’ve created for you!

Can I reposition all of the products in my store?

Definitely! In the admin view when you’re looking at the storefront, you’ll see an option to click the top right corner of each product window. From there you can click, hold, and drag the product to the location where you want it. It’s a good idea to put the product you want players and fans to see most at the top of your page!

Can I delete products from the store after it’s been created?

Yes, you can delete products from your store at any time as long as you're logged in as the admin.

Can I edit the price of a product once the store has been created?

You sure can! Go to the specific garment from the admin view. When you click on the product (say a tee shirt for example) you’ll see the same view shoppers see when they choose an item, but with options to edit. You can see next to the price, it will have an “Edit” option. Click “Edit” and then increase or decrease your “profit” as you wish.


I lost my order number, how can I check on the status of my order?

You were sent an order confirmation via email from support@theloyalist.com. Search your inbox and spam folder for this email to retrieve your order number. If you cannot find your order confirmation info, email support@theloyalist.com with your name and the date of your order and we'll look it up for you!

I just placed an order, how long will it take to get to me?

It depends on the shipping method you selected. The Loyalist ships orders out within 48 hours of receiving of them Monday-Friday. Please note, on certain products an extended production timeline will be called out on the product page. Items like custom uniforms, campaigns, and other embroidered items usually have extended ship dates.

Can I checkout using PayPal?

We are in the process of adding PayPal as a checkout method. If you would like to pay with PayPal please contact us and we can help facilitate: coach@theloyalist.com or (646) 385.7343.

What is your return/exchange policy?

Apparel purchased on The Loyalist is custom made and printed just for you. As such, we cannot accept fashion related returns. However, if there is anything wrong with your product we will fix it immediately. So please reach out if you ever have an issue with your product! coach@theloyalist.com or (646) 385.7343

What are your domestic shipping options?

DHL 7-10 Day
DHL 6-8 Day
UPS 5-7 Day
UPS 3-6 Day

Do you Ship Internationally?

Yes! We ship to most countries on the planet. We offer:
DHL Budget 7-14 Days; no tracking
DHL Local Post 7-14 Days; fully tracked

I made a mistake with my order, now what?

Hopefully your shirt has not been printed or shipped, so please email us right away: support@theloyalist.com or call us at (646) 385.7343. If your shirt has already been printed and shipped, changes cannot be made to your order.


I need to order a bunch of product for my team and want help!

Not a problem! We have The Loyalist Bulk Catalog for all bulk ordering needs. The catalogue features a broader assortment of product as well as turn around times, pricing, and other info you may want before deciding to place an order. You can always speak with a representative to talk through the process as well!

What do you mean “how many colors is my logo?"

To determine the price of custom apparel orders we need to know how many colors you’ll want introduced into the art work. The color of the shirt does not count as a color. So if your art is red and navy blue, and you're printing on a navy blue shirt, then you have a "One-Color Design!"

What is Bulk Ordering?

The bulk ordering feature is just a simple way to add a number or products to your cart at once. It's designed for the individual who is ordering on behalf of a team of people and wants to quickly work through the ordering process!

I don’t see the products we want for our team on the site?

At The Loyalist, we set out to curate a very carefully selected line of product for the stores, in order make the process of creating custom products and shopping as simple as possible. That said, it's totally understandable that something you may want for your team may be missing from the product list! If that’s the case, just shoot us a note and we’ll be sure to line up whatever it is you need. Our Bulk Order Catalog is thoughtfully organized, but with a wider range of product than what is offered on the website. “Bulk” doesn’t always mean hundreds of items. Sometimes as few as 15 items qualifies as bulk, so check in and we’ll get it squared away.

I need uniforms as well, can you help??

All bulk order items (which includes uniforms!) are ordered through a Loyalist representative. Get in touch. It has never been easier to manage all your ordering through one apparel solution.

I need a lot of different gear for my team, can you help?

Absolutely. We’ve curated the store offering carefully, selecting products that we know teams and fans enjoy. But we certainly haven’t put it all out there. Whether it’s coffee mugs, pens, umbrellas, seat cushions, blankets, and more, we can help and deliver with the same efficiency and quality you get when you order through our online team stores.

Can I order product in volume as an admin on the spot?

We’ve built a feature for you, as the administrator, to be able to order a volume of product at one time for your program. As an admin, when you click on a product, you’ll be able to select “Bulk Order” as an option for ordering. From there you can enter athlete and/or fan information for product you’d like to purchase.